The information we gather falls into two categories: (1) information (for example, your name, email address and mailing address) that you voluntarily supply when you register or initiate transactions on the Site, and (2) information gathered on usage patterns and preferences as you navigate through our Site, use our services, or read our email newsletters. In some cases, it is an agent or vendor of ours that collects the information on our behalf. Third-party providers featured on or linked to by our Site may be gathering the same kinds of information.
While visiting the Site, we may ask you to register and/or provide information that personally identifies you ("Personal Information"). Such Personal Information may include, but is not limited to, your name, phone number, mailing address, and e-mail address. On any page that collects Personal Information, we will describe what information is required to provide you with the product or service you request or to respond to your inquiry or comment.
IP Addresses and Browser Level Information
Our web servers automatically collect limited information about your computer configuration when you visit our Site, including the type of browser software you use, the operating system you're running, the resolution of your computer monitor, the website that referred you to our Site and your IP address. Your IP address is a numerical address that is used by other computers connected to the Internet to identify your computer so that data (such as the web pages you want to view) can be transmitted to you. We also use IP address information for systems administration and trouble shooting purposes. Your IP address does not tell us who you are. We use this information and cookies (see section below on cookies) to deliver our web pages to you upon request, to tailor our Site to the interests of our visitors, and to measure traffic within our Site. When you submit a query using a search tool on our Site or click on a search result, we may also share your IP address, browser level information and other anonymous information, such as a cookie identification code, with any third-party vendors that provide us with search functionality for our Site.
What are Cookies?
To help make our Site more responsive to the needs of our visitors, we use a standard feature of browser software, called a "cookie," to assign each visitor a unique, random numerical identification code that resides on their computer. The cookie doesn't actually identify the visitor, just the computer that a visitor uses to access our site. Unless you voluntarily identify yourself (through registration, for example), we won't know who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply. A cookie can't read unrelated data off your hard drive. Our advertisers and the third parties that provide products or services through our Site may also assign their own cookies to your browser, a process that we don't control.
What benefits do I receive from cookies?
May I decline to accept a cookie?
You may decline to accept cookies sent by the Site by selecting an option on your browser to reject cookies. However, features of the Site that require registration will not be accessible to you. Cookies enable our server to know that you are a registered user, and will eliminate the need for you to log in each time you access our Site.
What are Web Beacons?
Web beacons (sometimes called single-pixel or clear-pixel gifs) are invisible images that are used to assign cookies or access cookies assigned previously to a visitor's computer. We use Web beacons to access information about the pages visitors are viewing so we can recognize our returning users and analyze traffic patterns. We also work with Google Analytics that places Web beacons on our Site and uses them in combination with cookies to collect, aggregate and analyze anonymous tracking information called "session" data on our behalf. This session information does not identify you personally and does not include your name, address, email address, telephone number or other Personal Information. We use this information to help us measure traffic and user behavior and count the number of unique visitors who view particular pages within our Site. If you wish to learn more about Google's privacy practices, you can visit http://www.google.com/intl/en/privacy/ for more information.
We believe we can enhance your experience on our Site with the information you share with us. We use Personal Information to improve our advertising and marketing efforts, to statistically analyze Site usage, to improve our content and product offerings and to personalize the Site's content, layout, and services. We will not use your information for any other unrelated services unless you specifically subscribe or sign up for an additional offer or service.
After registering on the Site, you may receive communications including mail, email, telephone or wireless short text messages from us related to products and services that we believe will interest you relatd to the Site. Although we hope you find these communications informative and useful, you can always opt-out from receiving these types of communications from us by changing the privacy preferences in your member profile or by deleting your profile from our database. Please refer to "How Can You Opt-Out of Sharing Your Personal Information or Receiving Our Promotional Communications?" for additional information and instructions.
Our Affiliated Companies
Vendor and Service Providers
We have today, and will in the future have, arrangements with third-party vendors, such as credit card processors, shipping companies and fulfillment services that assist us with the operation of the Site or the services we offer through the Site. Occasionally, we will hire a third party to act on our behalf for projects such as market-research surveys or contest-entry processing. When you sign up for a service we offer, initiate a transaction, complete a survey or enter a contest or sweepstakes, we may be required to share Personal Information with one or more of our vendors in this process. To protect your privacy, we do not authorize our vendors to retain, use or disclose your Personal Information for any purpose unrelated to the services that they provide for us or our users.
Much of the information we collect is in the form of aggregated statistics, such as the traffic generated by visits on various pages within our Site, and the habits and preferences of our audience. Such aggregated information does not include any information that would identify you personally. We may use such aggregated information and disclose it to third parties as we see fit.
We reserve the right to release Personal Information about our visitors when release is appropriate to comply with law, to enforce our Terms of Service, or to protect the rights, property or safety of visitors to our Site, the public, our customers, or of Verse Industries. As our business grows, we may buy or sell various assets. In the unlikely event that Verse Industries, or the bulk of our assets relating to this Site, is acquired by another company, Personal Information about our visitors would be among the transferred assets.
Our Site may operate as part of a larger group of sites and may carry co-branded pages. In addition, other third-party sites may use the Site's name, Verse Industries' name, or the name of one of Verse Industries' affiliated companies. Since Verse Industries does not control the privacy policies of third parties, you are subject to the privacy policies, if any, of such third parties, and Verse Industries shall not be responsible for the use or dissemination of your private information by such parties. Therefore, we encourage you to ask questions and review those parties' privacy policies before you disclose your Personal Information to others.
We respect your privacy and ability to choose whether to share information with us and third parties. You may choose to "opt-out" of sharing Personal Information in several ways. When choosing to use certain features or services on the Site, you can choose whether to share optional Personal Information in connection with the feature or service. If you receive email, phone or mail communications from us that you prefer not to receive, you may opt-out from receiving these communications by modifying the contact options in your registration profile. You may change your contact options at any time by following the process described in "How Can You Update Your Personal or Registration Information," below.
In addition to opting-out by managing your contact preference options, you may opt-out from receiving e-mail communications from any Site service by sending your request to Customer Service, or by sending postal mail to:
Attn: Digital Opt-Out
PO BOX 110
Smithtown, NY 11787
Please note that changing the contact preference options described above will not affect your receipt of any wireless short text communications you may have registered to receive. To unsubscribe from wireless short text communications delivered to your wireless device(s) such as a cell phone, please send your "opt-out" request, including the wireless number or wireless address you wish to remove from our list, to Customer Service, or by sending postal mail to:
Attn: Digital Opt-Out
PO BOX 110
Smithtown, NY 11787
You may "opt-out" altogether from providing Personal Information to us by not registering on the Site, or registering for any Site sponsored promotion, and thereby not providing Personal Information. You may also choose at a later date to have your name removed from our database by deleting your registration profile. To do so, please follow the process described in "How Can You Update Your Personal or Registration Information."
Certain portions of the Site and certain services provided on the Site, however, do require registration in order to access or use these areas and services. If you choose not to register or provide certain information, these areas will not be accessible to you.
You may access all of the Registration Information that we collect from you online and maintain by using the procedure described below. We use this procedure to better safeguard your Personal Information. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access to your profile or making changes.
You may also at any time choose to change or delete your profile from our database using this procedure. You should know that if you choose to delete your profile, certain areas of our Site may no longer be accessible to you.
Verse Industries maintains industry-standard safeguards to protect the security, integrity, and privacy of the Personal Information that you provide to us. However, no security system is impenetrable and we cannot guarantee the security of our database. Nor can we guarantee that the information you supply won't be intercepted while being transmitted to us over the Internet.
We use third-party advertising companies to serve ads when you visit our Site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements on this Site and other sites about goods and services that may be of interest to you.
Do We Knowingly Collect Personal Information of Children Under 13?
Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. We won't knowingly allow anyone under 13 to register with our Site or to provide any other Personal Information via the Site. If you're under 13, please do not provide us with any Personal Information about yourself (such as your name, your email address or your phone number).
We do not and will not, at any time, request your credit card information, login name, or password, in an unsecured or unsolicited e-mail or telephone communication.
Identity theft and the practice currently known as "phishing" are of great concern to us. Safeguarding information to help protect you from identity theft is our priority. For more information about phishing, you may want to visit the Federal Trade Commission at www.ftc.gov.